Introduction to Jevons

• Jevons is a private company incorporated in 2010 to acquire or place equity investments in small to medium-sized private companies in Ontario ("target companies") that occupy valid marketplace niches in the meat processing sector.

• Jevons entered the meat processing space by acquiring Heidelberg Foods Ltd. in St. Jacobs, Ontario (www.heidelbergfoods.com). The CFIA approved facility had already established itself as a producer of premium shelf stable European style meats with a growing presence in finer grocery stores and delis across Ontario. After undertaking a program of expansion and state-of-the-art improvements to the St. Jacobs facility, Jevons made further investments in the processed meat platform by acquiring a 40,000 sq ft cold storage facility in Kitchener, Ontario and adding future capacity in Paris, Ontario.

• Typical equity investments by Jevons would be in the $3-$15 million range, although smaller or larger investments may be warranted under special circumstances.

• The primary expertise of Jevons’ staff lies with the operation and development of businesses. Our staff or independent contractors have experience in retailing, wholesaling, warehousing, trucking and distribution logistics, marketing, franchising, private label development, inventory control systems, purchasing logistics, business mergers and acquisitions, litigation management, regulatory compliances, banking relationships, risk management, security/loss prevention, computer technologies, human relations, turnarounds, selection of and interface with third party consultants, corporate planning, and general business strategy.

• Jevons’ founder, Geoffrey Holt, previously founded Pet Valu, Inc. and was its CEO and a member of its Board of Directors for over thirty years. Through innovative procurement strategies, inventory management technologies and private label programs, successful franchising and acquisition programs, research backed marketing strategies, and advanced business planning models, he expanded Pet Valu from one store to a company with over 350 stores making it North America’s largest small box retail pet food and supply chain. Pet Valu, Inc. was sold to an Atlanta-based investment firm in late 2009.

• Jevons Capital Group Inc. takes its name from the 19th century English economist William Stanley Jevons who was a founder of the marginalist school of economic theory and a proponent of the utilitarian theory of value.